| Our Story

Building a highly scalable and adaptable platform

Upya was born in 2017 out of an idea to build a highly scalable and adaptable platform to enable distributors of any products and services efficiently manage operations, teams and customers in complex environments.
Today, we partner with organisations across a wide range of industries to optimise their sales operations, manage networks of agents, shops and franchises and ultimately reach customers at every mile across Africa, Asia and LATAM.

Tackling the challenges of informal trade and the bottom of the pyramid

90% of businesses in Africa and South Asia are informal, and 2.7 billion people around the world live under $2.50 a day, they represent the so-called “bottom of the pyramid” and live in Africa, Asia and Latin America.
We believe digitalisation is a means to unlocking these markets. By partnering with organisations around the world and providing them with the right digital tools we want to positively impact the lives of millions.

| Our Values

What we stand for?

Driven by innovation and the desire to impact the lives of millions, our goal is to provide the right digital solutions to an ever-changing world.


We help businesses grow and make an impact in their communities


We adapt to the changing nature of every business


We build stable and reliable products that become the backbone of any business


We work tirelessly to continuously bring new solutions to our customers

| Our News